COMMUNICATIONS STRATEGY

Before building a communications plan, Bloom helps organizations understand what’s actually happening. We’ll dive into what information is flowing, to whom, through what channels, and where the gaps are. Through stakeholder interviews and organizational inquiry, we surface the disconnects between what leaders believe they’ve communicated and what staff and stakeholders have actually received. This honest diagnostic is the foundation for everything that follows, and it often surfaces dynamics that no one has named directly before.

Leaders can no longer remain agnostic on AI, as teams are incorporating AI tools into everyday use, especially in communications. With generative and agentic AI being used for internal and external messaging, organizations may be exposed to new and unforeseen risks that can derail strategic goals.

Bloom works with organizations to develop AI policies that ensure safe usage, identify the right-sized approach to incorporating AI, and support the change management process to ensure that people, not AI, are driving communications strategy.

Bloom helps organizations build clear, practical systems for keeping staff informed, engaged, and aligned, especially during periods of change. We work with leadership teams to define who needs to know what and when, map communications to existing and new organizational structures, and establish the cadence and channels that make information-sharing a reliable practice rather than an occasional event.

The goal is a staff that feels genuinely in the know, not because they received a memo, but because communication has become a cultural norm.

Effective organizations communicate differently with different audiences. Families, funders, board members, community partners, and staff each need different information delivered in different ways. Bloom helps organizations map their stakeholder landscape, define engagement strategies for each audience, and build the protocols that ensure no constituency is left behind during periods of growth or change. This work is practical, channel-aware, and grounded in how people actually receive and process information.

When organizations navigate significant changes such as new strategic directions, staffing restructures, facilities decisions, or mergers, the communications challenge is as consequential as the decision itself. Bloom designs and supports the communications strategy that helps leaders socialize change thoughtfully: building will and buy-in before announcements land, choosing the right medium for the moment, and creating space for staff and stakeholders to respond.

We help leaders move from “I sent a memo about this,” to “My team understood it, believed it, and is ready to move.”

For organizations in the implementation phase of a strategic plan, communications strategy is often the missing link between a plan on paper and a plan in practice. Bloom builds communications planning directly into implementation support, developing rollout strategies, progress monitoring communications, and the internal messaging that keeps teams connected to organizational priorities over time.

For existing Bloom strategic planning clients, this service can be added seamlessly to an active engagement.